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Davison Design & Development, formerly Davison & Associates〔(Pennsylvania Department of State )〕 and often referred to as simply Davison is an invention promotion firm. The company is based in Pittsburgh and was founded in 1989 by George McConnell Davison. Davison’s workplace, Inventionland, has been likened to The Willy Wonka Candy Company and is noted for its 16 life-sized themed sets, including a motor speedway, sewing cottage, cupcake, log cabin and others.〔("Dave & Dave Explore Inventionland", On Q, WQED-TV ) July 17, 2007〕 The company is the subject of a reality television show on the History Channel called ''Inventionland''. The Federal Trade Commission (FTC) has described Davison as a typical invention promotion scam.〔 In 2006, following a complaint filed by the FTC, a court ordered Davison to pay $26 million in consumer redress for misrepresenting its services to inventors.〔(Court halts bogus Invention Promotion claims ) on the USPTO (US patent office) website, the head of the FTC consumer protection department stated: "This outfit is typical of invention promotion scams"〕 The court set a list of restrictions on Davison's activity, prohibiting Davison from presenting new product development services to inventors unless they clearly state that these services will most probably not lead to a profitable or marketable product. Davison ultimately reached a $10.7 million settlement with the Federal Trade Commission in 2008, but the guidelines and restrictions set on Davison in the original 2006 court ruling were maintained.〔(Davison vs. FTC ) ruling from 2006 with a $10.7 million settlement and restrictions reinstated.〕 ==Business== Davison provides new product development services to inventors, corporations and entrepreneurs using a nine-step process intended to bring new products and inventions to market.〔("Creative Profits" ) American Executive, July 2010〕 Davison services include research, industrial design, virtual reality, video, animation, product prototypes, packaging, presentation to manufacturers and royalty management.〔("Workplace wonderment," Pittsburgh ''Tribune-Review'' ) October 7, 2007〕 Their annual revenue is about $25 million.〔(Michael Braga “'Inventionland' entrepreneur buys on Manasota Key”, Herald Tribune, 13 February 2015 )〕 Davison does not provide any evaluation of the commercial potential of a product or invention. As of 2 July 2015, only 16 people have earned royalties greater than Davison's fees out of 62,000 who purchased product development services in the preceding 5 years. Their fees range from $800 for a patent search to $10,000 or more to build a prototype.〔(Kerry Dolan, “Inside InventionLand” Forbes 10 November 2006 )〕 The percentage of Davison's income that comes from royalties on products is 0.001%〔(Affirmative Disclosure Statement )〕 or about $250.〔 Davison-designed products include the Hover Creeper, Meatball Baker, Bread It breading stations, the BikeBoard, Pugz Shoes and the HydroBone for dogs and the 360° Wrist Therapy Brace. Davison says that it produces approximately 200 prototypes per month, and its products have been sold in 1,000 retail stores and online venues.〔(''The CBS Early Show'' "Inventionland turns dreams into reality" ) August 22, 2011〕 The firm has received several International Design Excellence Awards from the Industrial Designers Society of America (IDSA), formerly sponsored by ''I.D. Magazine'' and BusinessWeek, now sponsored by the Annual Design Review〔(Annual Design Review )〕 online only via F+W Media. For example, the firm received an honorable mention in ''I.D. Magazines 2007 design review competition. The company was founded in 1989 by George M. Davison. He has expressed a preference for patenting ideas only after a product that uses them is ready for manufacturing.〔("Davison Inventing Method" ), ''The Balancing Act'', Lifetime Television July 30, 2010〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Davison Design & Development」の詳細全文を読む スポンサード リンク
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